Search analytics
Search data that leads to action
Analytics dashboard
See search activity at a glance
Start with the dashboard to understand how shoppers use search during the selected reporting period. It brings the main signals together before you open a detailed report.
- Track total searches and search activity over the selected period.
- Compare click events with searches through the click rate.
- See how often search returns no products.
- Open the relevant report when a signal needs attention.
Search reports
Each report leads to a different action
See demand, find search failures, catch weak engagement, and identify popular products. Each report leads to a concrete action.
- See exact shopper queries ranked by search volume.
- Check whether top queries lead to useful products and filters.
- Go from a query directly to a merchandising rule draft.
- See which queries returned zero products.
- Add synonyms, improve product data, or adjust searchable fields.
- Confirm whether the catalog genuinely lacks the requested products.
- See queries where products were shown but not clicked.
- Review relevance, product cards, and merchandising for weak queries.
- Identify where a merchandising rule can improve the results.
- Identify products that consistently attract shopper attention.
- Check that strong products remain visible for important searches.
- Use search-driven clicks to understand which demand the store already captures.
Top Queries
What shoppers search for most
Review ranking, filters, and merchandising for the searches that matter most.
- See exact shopper queries ranked by search volume.
- Check whether top queries lead to useful products and filters.
- Go from a query directly to a merchandising rule draft.
Zero Results
Where search returned nothing
Find searches that returned no products and take action on missed demand.
- See which queries returned zero products.
- Add synonyms, improve product data, or adjust searchable fields.
- Confirm whether the catalog genuinely lacks the requested products.
Lost Opportunities
Results that did not earn clicks
Find searches that returned products but led to little or no shopper action.
- See queries where products were shown but not clicked.
- Review relevance, product cards, and merchandising for weak queries.
- Identify where a merchandising rule can improve the results.
Popular Products
Products that attract search clicks
See which products receive the most search-driven clicks and which demand the search experience already captures.
- Identify products that consistently attract shopper attention.
- Check that strong products remain visible for important searches.
- Use search-driven clicks to understand which demand the store already captures.
From signal to action
Turn search signals into action
Different search problems need different fixes. Zero-result queries can lead to synonyms or better product data, while important low-engagement searches can become merchandising rules.
- Add a synonym when shoppers use wording the catalog does not contain.
- Improve searchable product data when the catalog has the right product but search cannot identify it.
- Create a merchandising rule when an important query needs a different product priority.
- Preview rule changes before publishing them.
